It’s the end of a short-lived era for the bright “X” that graced Twitter’s headquarters in San Francisco this weekend, much to the relief of nearby residents who chafed at the light from their homes.
Officials said the banner — a memorial to Elon Musk’s rebranding of Twitter to its new monogram moniker — fell Monday morningAfter complaints from the residents and notification of the violation from the city that it was installed without a proper permit.
A city inspector went to the building on Friday to notify the company and inspect the sign on the roof, but was denied access to a representative who claimed the structure was a “temporary lighted sign for an event,” according to register Complaint from the San Francisco Building Inspection Department.
The inspector told the representative that the sign should be removed. Records show that the inspectors returned the next day but were again denied access.
Over the weekend, the Building Inspection Department received 24 complaints about the structure, including concerns about its safety and bright light, said Patrick Hannan, the department’s director of communications.
The company did not respond to requests for comment.
In response to a posted on The social media site claimed that San Francisco authorities were trying to force Musk to take down the sign, to which Musk responded with a single laughing/crying emoji.
The short-lived streamer saga is the latest in a series of eye-catching and controversial moves by Musk after his $44 billion acquisition of the social media company last year.
The Twitter logo started moving to X last week, shortly after Musk chirp: “And soon we will be bidding farewell to the Twitter brand and, gradually, all birds.”
The X logo was displayed on the side of the company’s headquarters on Market Street on July 23.
The next day, when X began appearing on desktop versions of the site, workers reportedly removed the vertical Twitter sign from the side of the building. The police stopped him For not cutting tape on the sidewalk to prevent pedestrians from reaching areas where they could get hurt if something fell.